Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Audition for the Maga Movement

Liz Truss, kicked off the first edition of her video series with a promise to reveal "those with ill intent" striving to weaken Western democracies. She explained she would lay bare how an "worldwide alliance of progressives work to subvert the democratic process and the electorate's mandate."

"Our focus will be on the Trump revolution and observe how it can be achieved in Britain," the former PM stated. "Our guests will include the leading lights of the Maga movement."

Prior to the show's launch, there was a strong advocate. "This marks the start of a kind of political shift," said veteran reporter John Solomon. His conservative Just the News platform will publish the Truss's new broadcasts.

Forging Alliances in the Maga-Verse

British fellow travellers, including a counselor supportive of Reform, assisted in her launch the her new show. The production is adequate, though simple. The show has attracted a subscriber base of 10k in her initial seven days and her premiere had 67,000 views across the same period.

It is a humble beginning, but in partnering with the journalist, Truss is being pushed into a mature political media sphere generating and disseminating Maga talking points. Its obsessions include accusations of information control by the traditional news outlets and a goal to dismantle a conspiratorial 'deep state' – which the ex-PM holds responsible for the abrupt termination of her calamitous premiership.

"The platform is not widely recognized past the pro-Trump media sphere, but it does have credibility there, primarily thanks to John Solomon, who offers opinions on pro-Trump shows like Steve Bannon's War Room and has even spoken with Trump," commented an anthropology expert, who has extensively researched the Maga movement.

A Controversial Partner

Truss's attempt to import American conservative media to the United Kingdom has drawn her nearer to contentious individuals such as Solomon.

He established his media outlet following criticism when allegations surfaced of promoting inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as controversial stories about ex-ambassador to Ukraine.

These allegations were amplified across the pro-Trump media, with the journalist featuring as a common interviewee on the prominent Fox News program. Donald Trump boosted his stories.

The journalist published the allegations regarding Ukraine in a set of articles for the political newspaper the Hill, where he had already been moved to a columnist role when staffers raised concerns about his work. His narratives were central in Trump's pressure for the Ukrainian government to look into Hunter Biden and his father in that year. Those demands culminated in impeachment proceedings against the president. The Senate later voted to acquit the president.

Not long after Solomon left the Hill in October 2019, the publication stated it was carrying out a assessment of his reporting relating to the Ukraine issue. It found the journalist had relied on untrustworthy contacts and noted he "omitted key facts about key Ukrainian sources, specifically the detail that they had been charged or were the subject of inquiries."

Becoming Part of the Sphere

Solomon's own media appearances are a sign of the political media environment the former prime minister is entering. He talked about his endorsement of her new show on a show he co-hosts on the conservative cable network, a rightwing cable channel that is where you find the Maga influencer Steve Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already spoken with the political operative on one of her first podcasts.

Through her association with this media figure, Truss has become a small part in a much wider network of right-wing publications that often amplify each other's content.

His personal programs have frequently included personalities such as influencer Mike Benz, a rightwing influencer whose criticism of the US Agency for International Development was used by the tech billionaire as grounds for shutting down the foreign aid agency.

An International Strategy

Although her awkward delivery and political travails have been mocked within the UK, a number of stateside commentators are taking seriously her bid to revamp her image as a UK offshoot of the Make America Great Again press.

"One must regard people like Truss seriously, despite the fact that you may not want to interpret them word-for-word," stated a former Biden White House aide, who was employed in the Biden administration.

"Observers witnessed how in the recent campaign President Trump used that alternative press to get his message out. Undoubtedly that ecosystem exports and influences conversation internationally. It looks quite apparent to me that the circumstances in the UK are comparable to what allowed this alternative media ecosystem to flourish in America."

Professor Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.

"Digital media knows no borders," he said. "There's a kind environment within which ideas travel – on occasion appearing in harsh versions and occasionally in softer tones – but which is connected."

The academic said the expansion of the internet-based right wing in the UK lately meant the "possibility to have a growing impact is considerable."

Cross-Atlantic Aspirations

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Jessica Carr
Jessica Carr

A passionate gamer and tech writer with over a decade of experience covering industry trends and game releases.